About Us

About Obvious Advantage

Welcome to Obvious Advantage Inc., a company that has been providing exceptional products and services since 2004. Our journey started when two friends, Tyler Dren and Andrew Emmans, came together to participate in a business plan competition centered on experiential marketing while studying at Carleton University. The original concept involved placing products in model suites and offering marketing opportunities to product manufacturers under the brand Custom Home Interiors.

Over the years, CHI evolved into selling furniture, appliances, and window coverings directly to developers and trade partners on a B2B level.

As we grew, we saw opportunities to expand our reach and cater to different industries. This led to the opening of Corporate Housing Interiors, which provides tailored solutions for the corporate housing industry. Additionally, we opened Silverback Logistics, a full-service logistics company providing warehousing, delivery, assembly, inventory, and project tracking services.

Our journey started when two friends, Tyler Dren and Andrew Emmans, came together to participate in a business plan competition centered on experiential marketing while studying at Carleton University.
Over the years, CHI evolved into selling furniture, appliances, and window coverings directly to developers and trade partners on a B2B level.
At Obvious Advantage Inc., we understand the importance of collaboration and building long-lasting relationships with our clients.
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Today, each company operates under the Obvious Advantage Inc parent company, and they are successful in their own right. Our success is driven by our dedication to delivering top-quality products and services that meet and exceed our clients’ expectations.

At Obvious Advantage Inc., we understand the importance of collaboration and building long-lasting relationships with our clients. We take pride in our work, and we strive to maintain the highest standards of quality and professionalism in everything we do.

Thank you for considering Obvious Advantage Inc. to outfit and deliver on your upcoming project. We look forward to working with you to bring your vision to life.