About us
One team from sourcing to installation.
Obvious Advantage sources, specifies, procures, delivers and installs furniture, appliances and window coverings for the people who build and run buildings. Founded in Ottawa in 2004. Working across Canada.
Where we started
Two friends, a business plan competition, and a model suite.
Tyler Dren and Andrew Emmans met at Carleton University and entered a business plan competition with an idea: place products in model suites and give manufacturers a way to show their work. That became Custom Home Interiors.
The model suites led to developers asking for the furniture. Furniture led to appliances and window coverings. Delivering it all led to our own warehouse and crews. Twenty years on, that is still the shape of the company: one team that carries a project from the first selection to the last piece installed.
- 2004Custom Home Interiors founded in Ottawa, outfitting model suites.
- Furniture, appliances, window coveringsCHI grows into a B2B supplier to developers, builders and trade partners.
- Corporate Housing InteriorsA dedicated arm for corporate housing operators.
- Silverback LogisticsOur own warehousing, delivery, assembly and installation, so nothing depends on a third-party carrier.
- Obvious AdvantageThe group parent, and one front door for clients: sourcing, a procurement dashboard, delivery and installation.
The group
Four names, one company.
Clients know us by the brand they first worked with. Behind each one is the same team, the same warehouse and the same dashboard.
Design and specificationProduct selection, specification and proposals: images by room, a plan on your floor plan, finishes and pricing. Included with every project, not billed.
Custom Home Interiors
LogisticsReceiving, warehousing, delivery, assembly and installation with our own crews, tracked line by line. Two warehouses: Ottawa and the Greater Toronto Area.
Silverback Logistics
Corporate housingFurniture, appliances, housewares and window coverings for corporate housing operators, from single suites to full portfolios.
Corporate Housing InteriorsHow we work
Four things we hold ourselves to.
Honesty, integrity and transparency, including on the days when the easy answer is not the right one. It is the foundation of every client relationship we have.
You get named people, straight answers and a dashboard that shows the real state of the job. Every interaction should leave you better informed than before it.
Quality product, done properly, on the date agreed. We invest in the tools and the crews to keep that promise, and we hold ourselves accountable when we miss.
We keep building better ways to run a project, from our own procurement dashboard to how a delivery is tracked, and we take considered risks to stay ahead.
To lead the industry in providing our clients an unparalleled offering that ensures their projects are executed at the highest level.
At Obvious Advantage, we provide innovative and transparent solutions that prioritize our clients' needs. We are committed to win/win outcomes through collaboration and excellence in everything we do. Our team members are treated with respect and encouraged to grow. We take pride in giving back to the community and in conducting our work with integrity, hard work, consistency and commitment.
At a glance